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How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook’s online platform, advertising is now more affordable. Why advertise on […]

Top security threats to financial services

Hackers go for the gold. This means that banking information makes for the number one target. These cyberattacks lead to the theft of large sums of money, undermine the economic stability of individuals and organizations, as well as destroy the reputation of banks and other financial institutions. When these incidents occur, the damage can be […]

Disaster recovery audit fail: A few lessons

In talking about disaster recovery plans (DPR), it’s best to illustrate with real-world scenarios to help you understand things better. They offer concrete examples of successes and failures, and you can learn a lot from them. Here’s an example of a DPR audit and the lessons it offers. Hosting certain types of data and managing […]

A closer look at fileless malware

To avoid detection by antimalware programs, cybercriminals are increasingly abusing legitimate software tools and legitimate programs in systems to steal data or ruin its integrity. They use fileless malware to infiltrate trusted applications and issue executables that blend in with normal network traffic or IT/system administration tasks while leaving fewer footprints. Ultimately, your business could […]

Making the most of digital marketing

Many business owners believe they should be promoting their organization in as many places as possible. Realistically, however, updating social media statuses without proper planning and strategy could do more harm than good. Read on to understand how timing is everything in social media marketing. Social media has helped businesses not only to cut down […]

The dangers of autocomplete passwords

Hackers have found a new way to track you online. Aside from using advertisements and suggestions, they can now use autocomplete passwords to track you down. Feeling unsecure? Here are some ways to keep you out of harm’s way. Why auto-fill passwords are so dangerous As of December 2018, there are 4.1 billion internet users […]

Best practices to maximize your CRM

Customer relationship management (CRM) software can add value to your business in many ways. Next to being a very important sales improvement tool, CRM software strengthens your company’s professional image in the market. However, not all CRM users utilize the software a hundred percent. Here’s what you can do with CRM to get the job […]

Here’s how you can manage Google reviews

More consumers are now turning to online reviews to help in their buying decision process. With Google reviews, you can enhance your online presence by making sure your business ranks well in search engine results pages (SERPs). Here’s what you need to know to make that happen.   How Google changed search results Google now […]

Will you put UPS in your network equipment?

When a power outage occurs, smart business owners use an emergency power system to keep workstations from suddenly shutting down. This prevents data loss and keeps computers operational. Connecting your networking equipment to an uninterruptible power supply (UPS) system will also keep your employees productive during a power outage. UPS for network equipment UPS systems […]

Benefits of using a VPN

While using a virtual private network or VPN isn’t a silver bullet to online privacy threats, it still offers crucial security benefits, especially if any part of your day involves using unsecured channels such as public Wi-Fi. Given its importance, how do you pick the right one and what factors do you need to consider? […]