Reputation and image management are important for businesses that desire wealth, trustworthiness, and entrepreneurial longevity. The good news is you don’t have to be a genius to keep your company alive online. Just follow these simple steps.
Be seen on search results
In his book on online reputation management, Tyler Collins, a digital marketing expert for Fortune 500 companies, mentions the importance of a company’s search results that appear after pressing enter.
With evil elements continuously developing novel ways to infiltrate networks and steal user data, it is more crucial than ever to stay one step ahead of the curve. Protect yourself from cybercriminals by learning more about their methods. Here are some tips to deal with the threat of watering hole attacks:
What are watering hole attacks?
Watering hole attacks are used to distribute malware onto victims’ computers in a similar way phishing activities are conducted.
Staggering amounts of information is generated every day and many businesses would struggle to operate without their databases. In fact, experts agree that by 2020, there will be 1,700 gigabytes of data generated per person on the planet. If you’re a business that’s worried about protecting its data, analytics tools are a great place to start.
Every day, you receive dozens of email messages, including spam, which is usually harmless, unless there’s a malware attached to it. But even the harmless ones can become more than just an annoyance if you have thousands of them flooding your inbox.
Social media has proven to be a powerful promotional tool in its most basic form — and even more so if deployed strategically and with enhancement tools. Read on to learn more about apps and other tools that can boost your social media strategy.
Having great content on your site is the magnet that attracts visitors.
Dashboards have become extremely useful tools for companies to make the most of their raw data. With proper implementation, a dashboard can display essential information in an easy-to-understand format, allowing business owners to easily make informed decisions.
Everyone uses email as the central hub for their personal internet activities, but this also makes it an attractive target for cyberattacks. The importance of email security is vital to your company’s survival, so applying these simple tips can dramatically reduce your exposure to hackers and malware.
Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time and effort, and can require a significant financial investment. Previously, only large corporations could afford marketing automation, but that’s no longer the case.
Instagram has gone from an app that shares puppy photos with vintage-themed filters, to a marketing tool that savvy businesses are taking advantage of. The photo-sharing giant has a billion monthly active users, making it an ideal online marketplace.
A data breach can happen to anyone, even to the most secure businesses or financial institutions — and cybercriminals could even attack your company’s network. How can you be sure your network is completely hacker-safe? As a business owner, you can’t afford a data breach, as it could cost you your clients and reputation.