Adding value to a business with data

It’s one thing to look at and collect your business’s data, but how do you actually go about turning that wealth of information into something meaningful you can use as a force to propel your organization on to bigger and better things? Data mining can be a daunting task, and may well make a regular […]

A guide to interruption insurance

You are protecting your small or medium-sized business with insurance – of course you are. But is that really enough? The recent increase in natural disasters has led savvy business owners to also take out business interruption insurance, which covers many additional scenarios in the event that you are unable to carry on operating. Think […]

How Google protects users with safe browsing

As end users of Google’s suite of productivity enhancing tools, we have a right to know that the company is doing everything in its power to protect its billions of users – whether they are working from a desktop, browsing while they are on the go, or working remotely. But what measures has Google put […]

Turning blogging into a business asset

People want to read your blog. You may not think it’s true, but the fact of the matter is that someone somewhere is looking for information on a subject you know inside and out. Of course, this information has to be presented in way that is engaging and unique to stand out and catch people’s […]

How to respond to negative feedback online

From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive. You might wonder how do you respond when you receive a negative review from […]

Why you should plan for BI wisely

Business Intelligence (BI) software has helped thousands of small and medium-sized businesses around the globe increase profits and improve efficiency. If you think your business will enjoy similar success by simply installing some software you are sorely mistaken. You must plan BI implementation wisely in order to see the results you want. Here are a […]

How boring brands can win on social media

As a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms – like Nike or Google – you may think. But these are exciting brands! What […]

Best storm preparation is communication

There is nothing worse for a company and its customers than being forced to close because of inclement weather. And with winter almost upon us once again, now is a good time to make sure your business continuity plan is prepared for anything and everything mother nature is looking to throw your way. By communicating […]