4 Biggest Facebook marketing mistakes

Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money. With that said, make sure you don’t fall […]

5 Most common security breaches

These days, the security of various IT systems is constantly being called into question. From attacks on mobile devices to ever-increasing types of malware, many businesses are struggling to stay on top of their security. One of the best ways to stay protected is to be aware of common cybersecurity issues. To that end, here […]

Avoid these 5 things when investing in IT

Small- and medium-sized business owners have a lot to do. Aside from managing their staff, exploring new opportunities for growth, and keeping clients happy, they have to oversee investments in new technology. Being busy, they can easily commit mistakes when choosing the right IT solution. Here’s a list of common IT investment missteps that owners […]

Diffuse negative online comments the right way

Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media managers should know how to keep their wits together, especially in the face of negativity online. Read on to […]

Choosing the right business dashboard

Dashboards have become extremely useful tools for companies to make the most of their raw data. With proper implementation, a dashboard can display essential information in an easy-to-understand format, allowing business owners to easily make informed decisions. But a dashboard can say a lot of things depending on its setup, and it’s important to choose […]

5 Tips for protecting corporate data

A data breach can happen to anyone, even to the most secure businesses or financial institutions — and cybercriminals could even attack your company’s network. How can you be sure your network is completely hacker-safe? As a business owner, you can’t afford a data breach, as it could cost you your clients and reputation. Employing […]

Be more productive in life and work

If you’re grinding away at your desk, stuck at the office for another late night, wondering when you’ll ever complete that final task on your to-do-list, there is hope: principles that can be applied to make you more productive. These ideas will not only improve the quality of your work and business, but also the […]

How to gain business value from LinkedIn

While there is a lot of information out there about how to gain value from LinkedIn, most of it is aimed at large companies or individuals. Some of this information can be useful, but some of it can cause you to make mistakes that present your business in the wrong light. As an SMB owner, […]

Security policies every business needs

When it comes to Internet security, a reported 87% of small businesses have no security policies in place at at all. And considering that employee error is one of the most common causes of an online security breach, it makes sense to have rules in place that your staff need to follow. So to help […]

Stay in operation with these BCP strategies

Power outages, disasters and other disruptions happen. And thousands of businesses around the globe are affected by them every year, with lost profits ranging into the millions, if not billions. So how can your business protect itself and stay open when the unexpected strikes? Here are five common business continuity strategies that many companies rely […]